Gay TV channel prepares Canada launch

SUMMARY: The founders of sports cable channel The Score are launching Canada's first channel catering to the gay, lesbian, bisexual and transgendered communities.

The founders of sports cable channel The Score are launching Canada's first channel catering to the gay, lesbian, bisexual and transgendered communities.

Toronto-based Headline Media Group will debut the channel, dubbed PrideVision TV, on Sept. 7.

Viewers can watch Dyke TV, made by a group of Manhattan lesbians; "Got 2B There," about circuit parties; a gay current affairs show and the comedy show "Gimme, Gimme, Gimme."

"The gay market is becoming very visible and what we hope to do is to alleviate some of the negativity that might arise simply from not being aware about the gay, lesbian, bisexual and transgendered community," said Anna McCusker, vice president of marketing at Headline Media told Reuters.

Headline Media's McCusker said research has shown that about one in 10 people are homosexual and the number is much higher in urban areas like Toronto, Vancouver and Montreal.